How It Works
Every product price is built from three simple parts. No hidden math, no confusing markups, and no corporate language.
1. Base Production Cost
This includes the blank item, materials, printing and production supplies, packaging, and the time required to make the product.
2. Platform / Operating Margin
This helps cover website costs, payment processing, tools, equipment wear, mistakes, replacements, and business growth.
3. Creator Royalty
If the product uses submitted intellectual property, creators on royalty agreements move through tiered rates as total sales grow.
Example: $15.00 retail t-shirt
Total Base Cost (59.7%)
$8.95
Platform Margin (40.3%)
$6.05
Built into the $15 retail price to cover operations, risk, and profit.
At max 30% royalty, creator gets $4.50 and Witness keeps $1.55+ profit.
Royalty is based on each creator's total gross revenue and uses progressive tiers (each rate applies only to revenue inside that range).
10%
Revenue Tier
$0 - $1,000
15%
Revenue Tier
$1,000 - $6,000
20%
Revenue Tier
$6,000 - $12,000
25%
Revenue Tier
$12,000 - $100,000
30%
Revenue Tier
$100,000+
Creators may submit original artwork, slogans, concepts, or product ideas for review. If accepted, the design may be sold through our store under one of two agreement options:
Royalty Agreement
The creator earns a percentage from each sale.
One-Time Purchase
The company buys the rights to use the design for an agreed payment.
Disclaimer
Submitting a design does not guarantee acceptance, publication, or payment. Ownership and payment terms must be agreed to in writing before any design is sold.